Successful businesses are the product of multiple sales and marketing strategies. No matter how large or small your company is, each bit of business has likely begun with a referral or recommendation and this has been built on using a sales and marketing method to pull in and retain the customer.

But even if you’ve had great success in 2019, to drive your business to the next level you need to explore new territory. Performing the same tried and tested tasks over and over might be safe, but this won’t take you to the top of your field. To be the best, you must be willing to think outside the box and attempt a new way of working.

Sound risky? It doesn’t need to be!

Think of your business as The Parthenon. The building’s strong, robust structure is designed in such a way that if you remove one pillar, the building remains stable. This is because it stays supported by the other pillars. The same concept should be applied to your business plan. Think of the pillars as individual strategies. Relying on only one strategy (pillar) means that, should it fail, your whole business collapses. Having multiple strategies gives you the safeguard you need to keep your business afloat no matter what happens.

So how to you create this?

The key is to plan, form and run multiple campaigns. This is where Accordant Partners can help.

Step 1

An overall business strategy must be identified. Where do you want your business to be by the end of 2021? What about by 2026? Once these outcomes have been identified, you must break your goals down into quarterly, weekly and daily tasks.

Step 2

As mentioned above, having only one campaign running at a time is risky. That’s why its vital to create several sales and marketing streams with a common goal. You may want to run multiple email and social media campaigns, reach out to a number of different prospective groups simultaneously and explore new avenues that might contain hidden streams of revenue waiting to be unlocked.

Step 3

Implementing and managing multiple sales and marketing strategies requires focus, organisation and creativity. As a busy businessperson, you may not have the resources at your disposal to do this effectively. For the best chances of success, you should source a team of experts to run the many campaigns your business needs to thrive. The great news is that this strategy is so fool-proof that you’re highly likely to see a return on your investment. Trying to do it all yourself, on the other hand, may not yield as much success.

That’s where we can help.

At Accordant Partners, we know how to set up, manage and oversee multiple creative and strategic ways to grow your business. And we also know that, to take your business to where you want it to go, new ways of working are required. We not only have a team of in-house experts to work on the nuts and bolts of your business, but have access to a wealth of suppliers who can creatively work on campaigns to push boundaries and explore new territory.