FREE COPY OF THE SALES OPERATING SYSTEM
The book that challenges the way you think about sales performance.
Most businesses think sales performance is about their salespeople.
They invest in training.
They introduce sales methodologies.
They buy CRM systems.
They improve forecasting.
They change incentive plans.
Yet predictable commercial performance remains frustratingly elusive.
The problem may not be your sales team.
It may be the organisation behind them. We're giving you the opportunity to read The Sales Operating System for yourself.
The book is free. You simply pay the postage and packaging.
What if your sales problem isn't actually a sales problem?
Every business has a Sales Operating System.
The question is whether it has been deliberately designed — or simply evolved over time.
Your leadership, sales process, people, technology, customer relationships, forecasting, management routines and performance measurement all influence commercial performance.
But improving each one individually doesn't necessarily improve the organisation as a whole.
The Sales Operating System looks at how they work together.
David Standing challenges the conventional approach to sales improvement and asks a different question:
How do you intentionally design an organisation that consistently produces exceptional commercial performance?
The book is free. You simply pay the postage and packaging.
This isn't another sales book.
Most sales books teach you how to sell better.
The Sales Operating System takes a different approach.
It looks at the organisation that sits behind the sale.
The book explores how leadership, customer acquisition, sales execution, forecasting, coaching, capability, governance, measurement and commercial decision-making can work together as one coherent system.
The objective isn't simply to create better salespeople.
It's to build a better commercial organisation.
What will you discover inside?
The book will help you think differently about:
Commercial Direction
How leadership decisions and commercial strategy create the environment for sales performance.
Customer Acquisition
How organisations create a consistent approach to generating and converting opportunities.
Sales Execution
How sales processes and behaviours can become structured, measurable and repeatable.
Forecasting & Visibility
How better commercial information can improve decision-making and reduce surprises.
People & Capability
Why hiring good people isn't enough — and how organisations create the conditions for them to perform.
Leadership & Management
How management routines, accountability and coaching influence commercial performance.
Measurement & Governance
How the right measures help leaders understand what is really happening inside the commercial operation.
The Sales Operating System
How all of these elements connect to create a more predictable commercial organisation.
Who is this book for?
This book is for leaders who know their business could perform better — but aren't convinced that another sales initiative is the answer.
It is particularly relevant to:
Business Owners
CEOs & Managing Directors
Commercial Directors
Sales Directors
Chief Revenue Officers
Senior Managers
Established businesses experiencing:
inconsistent sales performance
unreliable forecasting
too much dependence on key individuals
increasing complexity as the business grows
sales processes that aren't consistently followed
leadership teams still too involved in winning sales
growth that feels harder than it should
If you've already invested in people, processes and technology but commercial performance still isn't as predictable as you'd like, this book gives you another way to look at the problem.
What makes this different?
Because this isn't about finding the next sales technique.
It's about understanding the system that produces sales performance.
A business can have excellent salespeople and still produce inconsistent results.
It can have a CRM and still have poor visibility.
It can have a sales process and still struggle with accountability.
It can have a talented leadership team and still fail to create predictable revenue.
The answer isn't always another initiative.
Sometimes you need to step back and look at how the whole commercial organisation operates.
That's what this book is designed to help you do.
About David Standing
David Standing
Founder, Accordant Partners | Author of The Sales Operating System
David Standing has spent more than two decades working with businesses and leadership teams to improve commercial performance.
His experience has led him to a simple conclusion:
Better sales performance comes from building an organisation capable of delivering it consistently.
That thinking led to the development of The Sales Operating System — the framework behind David's book and his work with leadership teams.
His philosophy is simple:
Commercial excellence is never accidental. It is intentionally designed.
The book is free. You simply pay the postage and packaging.
A book worth reading. A system worth thinking about.
We're making a limited number of copies available for free.
You don't pay for the book.
You simply cover the postage and packaging.
If you're responsible for sales, commercial performance or growth within your organisation, this is an opportunity to explore a different way of thinking about the problem.
The book is free. You simply pay the postage and packaging.
And when you've read it...
We'd love to know what you think.
If the book challenges your thinking or gives you ideas you can apply in your business, we'd be grateful if you would leave an honest review on Amazon.
And if you'd like to explore how the ideas in the book could apply to your own organisation, there is a further opportunity to speak with David.
Read it. Review it. Talk to David.
That's already a strong part of your current book proposition and I would retain it. Your existing book page currently makes the review → complimentary conversation journey explicit, which gives us a natural bridge from the book into consultancy without making the free-copy page feel like a hard sales funnel.
Need help putting this into practice?
Reading about a Sales Operating System is one thing.
Building one inside an organisation is another.
If the book highlights areas you'd like to improve — whether that's sales performance, forecasting, accountability, commercial structure or predictable revenue — David can help you explore what needs to change.
Book a no-obligation conversation.
No hard sell.
Just a practical conversation about your business, what you're trying to achieve and where the opportunities might be.
FAQs
Is the book really free?
Yes. The book itself is provided free of charge. You simply pay the postage and packaging.
What is The Sales Operating System about?
It is a framework for understanding and improving the organisation behind sales performance. It looks beyond individual salespeople and sales techniques at how leadership, processes, people, technology, forecasting and commercial management work together.
Who is the book for?
It is written primarily for business owners, CEOs, MDs, sales and commercial leaders and senior managers in established businesses.
Is this another sales methodology?
No. The book deliberately takes a different approach. It focuses on designing the organisation that produces commercial performance rather than introducing another sales methodology.
How will I receive my book?
Once your order has been completed, your copy will be prepared and sent to you. You only pay the postage and packaging.
Can I get more than one copy?
If you'd like copies for your leadership or commercial team, please contact us and we'll discuss options.
Your sales performance may not need another sales initiative.
It may need a better-designed commercial system.
Get your free copy of The Sales Operating System and discover a different way to think about predictable sales performance.
The book is free. You simply pay the postage and packaging.