The Sales Operating System
Designing Predictable Sales Performance
By David Standing
What if your sales problem isn't actually a sales problem?
Most sales books teach you how to sell better.
The Sales Operating System asks a different question:
How do you design the organisation that sells?
David Standing brings together decades of commercial experience into a practical framework for understanding how the different parts of a commercial organisation work together — and how to make performance more predictable.
This book is for leaders who know something isn't working — but aren't sure what.
It is written for:
Business owners
CEOs and MDs
Commercial and sales leaders
Senior managers
Leaders of established businesses
Particularly those experiencing:
Inconsistent commercial performance
Unreliable sales forecasts
Too much dependence on key people
Increasing complexity as the business grows
A sales operation that feels harder to manage than it should
A business where the leadership team is still too involved in winning and managing sales
If you've invested in people, processes and technology but performance still isn't as predictable as you'd like, this book gives you another way to look at the problem.
Stop looking at sales in isolation.
Sales performance doesn't exist in a vacuum.
Your commercial direction, market understanding, customer acquisition, sales execution, customer growth, people, leadership and performance management are interconnected.
The Sales Operating System brings those elements together into one way of thinking about commercial performance.
The objective isn't simply to create better salespeople.
It's to build a better commercial organisation.
Read it. Review it. Talk to David.
Buying the book is the beginning — not the end.
Once you've read The Sales Operating System, leave an honest review on Amazon and send us proof of your review.
David will give you a complimentary call to discuss how the ideas in the book could apply to your business.
This isn't a generic discovery call.
It's an opportunity to take the ideas you've just read and explore what they could mean in the context of your own organisation.
How it works
1. BUY
Buy The Sales Operating System from Amazon.
2. READ
Read the book and consider how the ideas apply to your business.
3. REVIEW
Leave an honest review on Amazon.
4. SEND US PROOF
Complete the short form and provide proof of your review.
5. TALK TO DAVID
We'll arrange your complimentary call with David.
About David Standing
David Standing is the Founder of the Commercial Excellence Institute and founder of Accordant Partners. He has spent more than two decades helping leadership teams improve commercial performance by designing structured sales systems, strengthening operational discipline and building organisations capable of delivering predictable revenue.
His philosophy is simple:
Commercial excellence is never accidental. It is intentionally designed.
