About Us
Accordant Partners is a specialist sales consultancy focused on commercial businesses with a turnover of £3M to £30M that want to improve performance, scale effectively or prepare for exit.
Founded by David Standing, we work with ambitious leadership teams who want more than short-term sales uplift — they want structured sales systems and profit improvement plans that deliver predictable, measurable growth.
With over two decades of commercial leadership experience, David brings a systems-led approach to sales performance, pipeline visibility and operational accountability. Our focus is not on quick wins or isolated tactics, but on building the commercial infrastructure required to support sustained growth, improved profitability and long-term business value.
Our work sits at the intersection of sales systems, commercial strategy and profit improvement. We help businesses install structured enquiry management processes, defined sales stages, disciplined follow-up systems and clear reporting frameworks that improve conversion, strengthen forecasting and increase overall business performance. Rather than relying on individual sales performance or reactive activity, we design scalable systems that drive consistency across teams and create a more valuable, exit-ready business.
David’s background as a former professional cricketer with Sussex County Cricket Club shaped his belief that performance is built on discipline, structure and repeatable systems. That philosophy underpins everything we do at Accordant Partners. We work closely with leadership teams to embed commercial discipline at every level — creating businesses where sales performance is engineered, profit is improved and growth becomes predictable rather than accidental.
