About Accordant
Commercial performance doesn't happen by accident.
It is built by design.
Accordant Partners helps business owners, CEOs, MDs and senior managers build stronger, more predictable commercial operations.
We believe that when sales performance isn't where it should be, the problem isn't always the sales team.
It may be the organisation behind the sales.
David Standing
Founder of Accordant Partners | Author of The Sales Operating System
David Standing has spent more than two decades working with businesses and leadership teams to improve commercial performance.
His experience has led him to a simple conclusion:
Better sales performance comes from building an organisation capable of delivering it consistently.
That thinking led to the development of The Sales Operating System — the framework behind David's book and his work with leadership teams.
Why Accordant?
We don't believe in off-the-shelf sales programmes.
Every business is different.
Accordant works with leadership teams to understand what's really driving their commercial performance, identify what needs to change and build a stronger organisation around it.
Practical thinking. Commercial experience. No unnecessary complexity.
Commercial excellence is never accidental. It is intentionally designed.
David’s background as a former professional cricketer with Sussex County Cricket Club shaped his belief that performance is built on discipline, structure and repeatable systems. That philosophy underpins everything we do at Accordant Partners.
For details of David's other business interests, visit davidsanding.com
