Commercial Thinking for Better Business Performance

Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.

From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.

What Is a Sales Operating System?

What Is a Sales Operating System?

What Is a Sales Operating System?Carol Standing
Published on: 22/08/2026

What is a Sales Operating System? Discover how the people, processes, leadership and systems behind sales work together to create more predictable commercial performance.

Sales strategy for small businesspredictable salessales system for small businessimprove sales performance
Why Sales Systems Beat Sales Heroes: How to Build a Sales Process That Scales

Why Sales Systems Beat Sales Heroes: How to Build a Sales Process That Scales

Why Sales Systems Beat Sales Heroes: How to Build a Sales Process That ScalesCarol Standing
Published on: 14/08/2026

Discover why sales systems outperform sales heroes and how to build a repeatable sales process that improves performance and supports business growth

Sales strategy for small businesspredictable salessales system for small businessimprove sales performance
Why Every Growing Business Needs a Sales Playbook

Why Every Growing Business Needs a Sales Playbook

Why Every Growing Business Needs a Sales PlaybookCarol Standing
Published on: 09/08/2026

Learn why every growing business needs a sales playbook to improve sales performance, increase consistency and generate predictable revenue.

Sales strategy for small businessimprove sales performancepredictable salespredictable sales system
How to Use the Summer Months to Build a Stronger Business for September

How to Use the Summer Months to Build a Stronger Business for September

How to Use the Summer Months to Build a Stronger Business for SeptemberCarol Standing
Published on: 02/08/2026

Discover how to use the quieter summer months to improve sales, strengthen your business systems and prepare for a profitable September. Practical advice from Accordant Partners.

predictable sales systempredictable salessales system for small businessimprove sales performance