Commercial Thinking for Better Business Performance

Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.

From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.

What Is a Sales Operating System?

What Is a Sales Operating System?

What Is a Sales Operating System?Carol Standing
Published on: 22/08/2026

What is a Sales Operating System? Discover how the people, processes, leadership and systems behind sales work together to create more predictable commercial performance.

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Why Sales Systems Beat Sales Heroes: How to Build a Sales Process That Scales

Why Sales Systems Beat Sales Heroes: How to Build a Sales Process That Scales

Why Sales Systems Beat Sales Heroes: How to Build a Sales Process That ScalesCarol Standing
Published on: 14/08/2026

Discover why sales systems outperform sales heroes and how to build a repeatable sales process that improves performance and supports business growth

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Why Every Growing Business Needs a Sales Playbook

Why Every Growing Business Needs a Sales Playbook

Why Every Growing Business Needs a Sales PlaybookCarol Standing
Published on: 09/08/2026

Learn why every growing business needs a sales playbook to improve sales performance, increase consistency and generate predictable revenue.

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Why Speed Wins Sales: How to Stop Losing Customers to Faster Competitors

Why Speed Wins Sales: How to Stop Losing Customers to Faster Competitors

Why Speed Wins Sales: How to Stop Losing Customers to Faster CompetitorsCarol Standing
Published on: 18/07/2026

Discover why lead response time is critical for increasing sales conversions and learn how faster follow-up helps businesses win more customers.

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