Commercial Thinking for Better Business Performance

Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.

From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.

How to Build a Predictable Sales Pipeline

How to Build a Predictable Sales Pipeline

How to Build a Predictable Sales PipelineCarol Standing
Published on: 06/11/2026

Learn how to build a predictable sales pipeline, improve pipeline management and create a more reliable view of future sales revenue.

sales pipelinesales process
How to Increase Sales Without Generating More Leads

How to Increase Sales Without Generating More Leads

How to Increase Sales Without Generating More LeadsCarol Standing
Published on: 24/10/2026

Discover how to increase sales by improving conversion, follow-up, customer retention and sales productivity without relying on more leads.

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How to Build a Sales Process That Scales With Your Business

How to Build a Sales Process That Scales With Your Business

How to Build a Sales Process That Scales With Your BusinessCarol Standing
Published on: 17/10/2026

Learn how to build a sales process that scales with your business, improves consistency, strengthens pipeline management and supports growth.

predictable sales systemsales performancesales process
How to Make Your Sales More Predictable: A Practical Guide

How to Make Your Sales More Predictable: A Practical Guide

How to Make Your Sales More Predictable: A Practical GuideCarol Standing
Published on: 07/10/2026

Learn how to make sales more predictable by improving your sales process, pipeline, forecasting, conversion and commercial systems.

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