Build a Commercial Operation That Performs Without Everything Depending on You.
Accordant Partners works with business owners, CEOs, MDs and senior leadership teams to make commercial performance more predictable, scalable and sustainable.
We look beyond individual sales activities to understand how the organisation behind your sales is working — and what needs to change.
Growth changes everything.
What worked when your business was smaller can become a constraint as it grows.
You may be experiencing
Inconsistent sales performance
Unreliable forecasts
Too much reliance on key people
A sales process that isn't consistently followed
Different parts of the commercial operation working independently
Leadership spending too much time getting involved in sales
Growth creating complexity rather than control
These aren't necessarily individual sales problems.
They may be symptoms of a commercial operation that has evolved rather than been designed.
What We Do
We help you understand, design and strengthen your commercial operation. Our consultancy is built around one simple objective: Create a commercial operation capable of delivering predictable performance.
01 — UNDERSTAND
We look at how your commercial operation actually works.
Where does performance come from? Where does it get stuck? What depends on individuals? Where are the structural weaknesses?
02 — DESIGN
We identify what the business needs to operate more effectively.
That means looking at the relationships between leadership, customers, sales, processes, information, people and performance — rather than treating each issue in isolation.
03 — IMPLEMENT
Good strategy is worthless if it stays on a document.
We work with your leadership team to turn the design into practical operating practices, accountability and management rhythms.
04 — IMPROVE
The objective isn't to create a perfect system.
It's to build an organisation capable of continually improving its commercial performance.
THE SALES OPERATING SYSTEM
Your business already has one.
The question is whether it was designed intentionally — or has simply evolved over time.
David's approach is based on The Sales Operating System, the framework explained in his book The Sales Operating System: Designing Predictable Sales Performance.
It brings together the interconnected elements that influence commercial performance rather than treating sales as an isolated function.
WHO WE WORK WITH
This is for leadership teams, not just sales teams.
We work with:
Business Owners
who want the business to perform without everything depending on them.
CEOs & MDs
who need greater visibility, consistency and control as the business grows.
Senior Managers
who need the commercial operation to work as a connected system rather than a collection of individual activities.
We are particularly suited to established businesses where the commercial operation has become more complex — and where improving individual sales activity alone isn't enough.
Think your commercial operation could perform better?
Let's talk about what's happening in your business.
No generic sales pitch. No off-the-shelf programme.
Just a conversation about where you are, where you want to get to and whether Accordant can help.
